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Are you keen to run an email marketing campaign or start a monthly business newsletter? Most small business owners want to start using email marketing software’s but  are reluctant because of financial limitations or lack of  experience in running a campaign.However, there are free email marketing software’s that offer free service they also have numerous resources, guides and articles on how to start, manage and run campaigns for growing a business. We have compiled a list of some free email marketing software’s.

Clever Elements

It has both free and paid versions. It is free up to 1,000 subscribers and 4,000 emails per month,i.e, you can send 4 emails per month to 1000 clients for free. Clever elements helps to create,send and track newsletters easily.You do not need any technical knowledge and you can start running an email campaign in a few minutes. However,they do not have auto responders or A/B split tests available. It has a Built in and easy to use drag and drop editor .You can choose from the available newsletter designs or design one with html if you have the knowledge. It has a user friendly interface and a great support team. It also has a great free service for nonprofit organizations and start-ups.

Mail chimp

Mail chimp is one of the most popular software’s. It is completely free for lists with up to 2,000 subscribers. It has a wide range of predesigned and customisable templates. They have plenty of features to choose from, for running a successful campaign. Along with auto responders, A/B split testing it also possible.  It allows you to change dynamically the content of your campaign based on subscriber interests and location. You can use merge tags to personalize the emails. The auto translate option translates the newsletters to the subscribers language preference. The new feature helps you create mobile friendly campaigns. Mail chimp offers a number of email marketing resources that include expert guidance, academy videos and research reports.

Group Mail

This software is available in free and premium pricing. The free version is used to send up to 500 mails at a given time. Business owners can either choose from 28 html email-marketing templates or create one. Its installation is available in a number of languages like English, German, French, Spanish and Polish. It is easy to import contacts from any data source and it integrates into the Microsoft outlook toolbar.  Another great feature is direct sending without using a server. Group mail makes scheduling personalized messages very easy and is a great tool for small business.

Contactology

Contactology positions itself your personal email marketing expert and promises to transform the user into an awesome email marketer. It is free up to 100 subscribers monthly and is a great way to start for small business. A useful feature is its resource centre for email marketing,  it contains videos and written tutorials, systematic instruction guides as well as tips and tricks for using their email marketing software. This is especially useful to those small business owners just starting an email marketing campaign. It has other features like tracking and reporting the effectiveness of the campaign, creating online forms and surveys, processing event registrations and even depositing registration fees into your back account.

Mad Mimi

Mad Mimi is designed for people who want email marketing to be simple. It has a free plan that lets you store 2,500 contacts and send 12,500 emails per month. If the business requirement increases, the pricing of the upgrades is competitive. It is an easy way to create, send and share and track email newsletter. It allows a number of add-ons to make a campaign attractive. Running a  drip marketing campaign is possible using this tool. In a drip marketing campaign a series of promotional mails are sent to the subscriber at predetermined intervals. The company is an accredited member of better business bureau and has a great list of testimonials from clients that recommend the service.

A wide range of free email marketing software’s has made it affordable for new businesses to start an email marketing campaign. The tutorials, articles and guides provided are helpful in learning the basics of email marketing. These software’s make it possible for a start-up as well as a small organisation to start running a marketing campaigns, conduct surveys or CRM programs without a big investment.